The purpose of a logo is to communicate the client in the simplest but most comprehensive way possible. This last part is about how geometry influences logo design. The second part shows how to use nature’s patterns in logo design. The first part shows how to use symbols, metaphors and the power of intuition. This three-part series explores fundamental creative strategies for designing effective logos. They also provide consistent messaging for a logo. It is because they are so simple that they have the ability to scale consistently and are used as the building blocks of nature and the man-made world. Don’t let the simplicity of these forms fool you. A circle rolls freely, lines travel and intersect, a triangle sits securely while pointing away from itself, a four-sided shape is imminently stable, and a spiral curls with elegant persistence. ( View large version)Įach fundamental shape never varies in its basic function because each unifies purpose with form. She called them the “five universal shapes.” The five basic geometric shapes used in all cultural artwork in order of least to most complex. Cultural anthropologist Angeles Arrien researched and documented commonalities in cultural art forms over several decades and found consistent geometric shapes embedded in all art. It is written in mathematics, and the letters are triangles, circles and other geometrical figures, without which it is humanly impossible to understand a single word.”Ī handful of simple shapes have been used throughout time in the art of all cultures: the circle, intersecting lines, the triangle, the square and the spiral. “The universe cannot be read until we learn the language in which it is written. Understanding basic shapes and their functions have taught us to mark time and space in a variety of ways inspiring mathematics, technology, language and ever-evolving civilization. We discovered them through the observation of nature. We can take credit for a lot of things, but human beings did not invent geometric shapes. Basic shapes compose the fundamental geometry of the universe. Every ancient culture that left traces of knowledge in their art knew it. In this third part of the series, Maggie Macnab will talk about how geometry influences logo design. Each fundamental shape never varies in its basic function because each unifies purpose with form. A handful of simple shapes have been used throughout time in the art of all cultures: the circle, intersecting lines, the triangle, the square and the spiral.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |